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Cell Phone Customer Satisfaction Study

 

JD Power Study: LG and Sanyo top cell phone customer satisfaction in the US

 

According to the J.D. Power and Associates 2005 U.S. Wireless Mobile Phone Evaluation Study, LG and Sanyo ranked first in a tie in overall customer satisfaction with cell phones. As per JD Power and Associates, the study measured satisfaction among customers who have owned their mobile phones for less than two years. Overall satisfaction with wireless handsets is measured based on performance in five key factors, including physical design (24%); operation (22%); features (20%); handset durability (19%); and battery function (15%).

The study finds that LG and Sanyo perform significantly above the industry average across all five factors. LG performs particularly well in areas related to physical design and battery functionality. Sanyo, which ranked highest in the study in 2004, receives the highest ratings in the areas of operation, durability and features.

LG's scores were especially high in physical design and battery functionality, and Sanyo had exceptional scores in operation, durability and features.

Following LG and Sanyo in the rankings above the industry average are Samsung and UTStarcom (Audiovox), respectively.

 

Source: J.D. Power and Associates 2005 US Wireless Mobile Phone Evaluation Study

 

 

 


   

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