Live Digital TV on Your Cell Phone
Texas Instruments on Oct. 21, 2004 announced development of the wireless
industry’s first digital TV on a single chip for cell phones, which
will capture broadcast signals and allow cell phone users to watch live
broadcasts ranging from their favorite reality TV shows to major sporting
events and breaking news. Code-named 'Hollywood,' the chip will receive
live digital TV broadcasts using new television infrastructure that
is being developed for cell phones, doing for cell phones what HDTV did
for home TVs.
TI´s new ´Hollywood´ digital TV chip will combine the
two biggest consumer electronics inventions of our time - the television
and the cell phone.
"One by one, the industry´s most exciting consumer electronics
are being integrated into wireless handsets, allowing consumers to get
their news and entertainment whenever and wherever they want. With this
new chip on the cell phone, users will enjoy digital, high-quality TV
in real-time," said Gilles Delfassy, TI Senior Vice President and
General Manager for TI´s Wireless Terminals Business Unit.
TI's "Hollywood" digital TV chip will support newly established
and open digital TV broadcast standards for the wireless industry. Dedicated
wireless networks supporting these standards will feature high-quality
live broadcast TV (24-30 frames per second) paired with full audio to
offer a more robust mobile viewing experience versus the one-to-15-frames-per-second
streaming capability offered via cellular.
Leveraging TI's revolutionary digital RF processor (DRP) technology,
TI is collapsing the traditional three-chip solution, which includes a
tuner, OFDM demodulator and channel decoder processor, into the industry's
first highly-integrated single chip for digital TV phones.
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