Live Digital TV on Your Cell Phone

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March 29, 2010

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Live Digital TV on Your Cell Phone

Texas Instruments on Oct. 21, 2004 announced development of the wireless industry’s first digital TV on a single chip for cell phones, which will capture broadcast signals and allow cell phone users to watch live broadcasts ranging from their favorite reality TV shows to major sporting events and breaking news. Code-named 'Hollywood,' the chip will receive live digital TV broadcasts using new television infrastructure that is being developed for cell phones, doing for cell phones what HDTV did for home TVs.

TI´s new ´Hollywood´ digital TV chip will combine the two biggest consumer electronics inventions of our time - the television and the cell phone.

"One by one, the industry´s most exciting consumer electronics are being integrated into wireless handsets, allowing consumers to get their news and entertainment whenever and wherever they want. With this new chip on the cell phone, users will enjoy digital, high-quality TV in real-time," said Gilles Delfassy, TI Senior Vice President and General Manager for TI´s Wireless Terminals Business Unit.

TI's "Hollywood" digital TV chip will support newly established and open digital TV broadcast standards for the wireless industry. Dedicated wireless networks supporting these standards will feature high-quality live broadcast TV (24-30 frames per second) paired with full audio to offer a more robust mobile viewing experience versus the one-to-15-frames-per-second streaming capability offered via cellular.

Leveraging TI's revolutionary digital RF processor (DRP) technology, TI is collapsing the traditional three-chip solution, which includes a tuner, OFDM demodulator and channel decoder processor, into the industry's first highly-integrated single chip for digital TV phones.